Customer Profile

What is a Customer Persona?

A Customer Persona is a model of the unique attributes displayed across your entire customer base using Customer Profiles. With Customer Personas, you’ll have a clear understanding of your “typical” customer, and can therefore be more strategic in how you relate to them.

Customer Persona = Aggregate of Customer Profiles

Here are the elements of a Customer Persona:

  • Average # Transactions
  • Top Sources
  • Aggregate  LTV
  • Average Revenue Per User
  • Aggregate CAC
  • % Using Social Media
  • Average Social Media Followers
  • Customer Location Map View
  • Top Location by State Breakdown
  • Gender Breakdown
  • Average HHI
  • Average Purchase Frequency
  • Top Audiences
  • Average Quality Score

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